LUMIERE
.png)
Project Summary:
Lumiere is a platform for budding designers and brands worldwide to showcase authentic ideas, whether classic or contemporary.
Lumiere teams aspired to something disruptive. They claimed that all jewelry brands look the same, with elegant fonts and a fixed color palette of gray, gold, black, and white. They wanted to break that stereotype and stand out by building a strong brand culture and positioning.
Using the power of design and storytelling to evoke emotion and expression, representing us as conscious citizens of the world, walking our unique paths, and engaging brands with integrity, our teams crafted a memorable visual identity for Lumiere.
Through its visual language, award-winning packaging design, and the series of trademark quotes, our team loved every bit of this culture-shaping project, forming original, audience-relevant, emotional connections.
The project was featured on Ads of the World. Now, let's dive in.
2022-2023
Fashion
Creative Verticals
- Branding
- Art Direction
- Packaging Design
- Ad Creatives
.png)
Lumiere is Light: The Packaging
Lumiere is light! That was the beginning of it all. We decided to use directed light from torches and spotlights as our compass during visual explorations. This evolved to the use of "!" The Exclamation Mark.
To this day, they are used to express excitement. Any exclamatory sentence can be appropriately followed by an exclamation mark to add additional emphasis.
Lumiere is Light: The Packaging
Lumiere is light! That was the beginning of it all. We decided to use directed light from torches and spotlights as our compass during visual explorations. This evolved to the use of "!" The Exclamation Mark.
To this day, they are used to express excitement. Any exclamatory sentence can be appropriately followed by an exclamation mark to add additional emphasis.
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
Lumiere is Light: The Branding
We will then deploy light applications in Lumiere's branding and packaging efforts. The diamond package shape represents the rainbow theory of light. The design was then filed for copyright registration and received several international awards.
Continuing our branding efforts, we crafted sensational visuals leveraging our Directed Light and the Exclamation Mark to deliver on the brand's messages and disruptive culture.
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
Ready to get on board?
Let’s scale your business
