COLLECTIVE
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Project Summary:
DestinationSpace's featured collection of digital campaign copies and commercials crafted for a fine selection of iconic global brands in several regions around the world, from the Middle East to Europe and all the way to the US.
Our teams were on top of these culture-shaping, insight-driven campaigns—from advertising to content and entertainment—from start to finish, building awareness and consideration by forming emotional connections that are locally relevant.
The copies received considerable awards, including a Clio Sports Award; some were featured in Ads of the World, and others attracted global media attention. Now, let's dive in.
2022-2023
Diverse
Creative Verticals
- Creative Direction
- Copywriting
- Video Production
- Post Production
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West London Rise
Field, an artistic practice for experimental design, tasked DestinationSpace to build authentic and fiercely independent digital content that cuts through the underbelly of hype-beast culture for Nike, to be showcased online, as well as on AI-led screens at the brand's new store in West London.
West London Rise
Field, an artistic practice for experimental design, tasked DestinationSpace to build authentic and fiercely independent digital content that cuts through the underbelly of hype-beast culture for Nike, to be showcased online, as well as on AI-led screens at the brand's new store in West London.
Passion For Football
Backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Norwegian Football Federation, and Lay's, we built a brand new artificial pitch in the Zaatari Camp in Jordan. Starring Leo Messi for the cause, we decided to raise the bar and allow girls and women to express their passion for sports and football.
Passion For Football
Backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Norwegian Football Federation, and Lay's, we built a brand new artificial pitch in the Zaatari Camp in Jordan. Starring Leo Messi for the cause, we decided to raise the bar and allow girls and women to express their passion for sports and football.
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PepsiCo 70-Year Journey
In one of PepsiCo & DestinationSpace's legacy collaborations, we brought to life this vigorous production on PepsiCo's compounded impact on the lives of over 300 million people in MENA in the past 70 years in a stylish, industrial museum explicitly built for this campaign.
Originz Wellness
Originz provides organic foods, including fresh produce, kids' snacks, beverages, and ethically sourced vegetables, to its consumer base in the GCC region. This heartfelt commercial promotes the lifestyle of wellness and healthy nutrition, delivering on the brand's overall story and values.
Earth Speaks
Saudi Arabia hosted the 16th session of the Conference of the Parties (COP 16) to the UN Convention to Combat Desertification (UNCCD) in December 2023. One of its core themes was a long-term strategy for climate, nature, and energy. For that purpose, we created this "Earth Speaks" copy for the Ministry of Environment, W&A, which aired at the event's inauguration.
Fencing World Championship
The Fencing World Championship was held successfully in Cairo in 2022.
Overall, 102 countries and 902 fencers participated, including 492 men and 410 women. This well-crafted, inspirational copy was the official championship promotion as it received prestigious, global media attention.
Butter The Mood
Our latest copy for Anchor takes the long-running "Butter the Food. Butter the Mood" campaign into new, fun places with a series of TV, digital, and social activations that capture how the delicious Anchor Butter can trigger a playful mindset or even set off an unexpected chain of events.
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Ready to get on board?
Let’s scale your business
