PEPSICO

Corporate Comms

Performance with Purpose

Project Summary:

As a global food and beverage company with brands that stand for quality and are respected household names — Pepsi-Cola, Lay's, Quaker Oats, Tropicana, and Aquafina, to name but a few — they aspire to build a more sustainable business and better-shared future that makes a difference in people's lives, communities, and our planet.

PepsiCo Corporate Affairs team has launched new initiatives to recycle plastic bottles, stock food banks, promote school sports, and more.

Our team wanted to communicate the genuine impact such initiatives had on their communities. They loved working on these culture-shaping projects to build fresh brand animation stories that are locally relevant.

The projects were featured on Ads of the World. Now, let's dive in.

Year

2022-2023

industry

FMCGs

Creative Verticals

  • Art Direction
  • Copywriting
  • Illustration
  • Animation

Recycling For Tomorrow

PepsiCo had committed to collecting and recycling the equivalent of 100 percent of Aquafina plastic packaging produced in the UAE in 2023 with the help of its local partners. The initiative was then extended to other markets. We captured this journey in a captivating animation piece.

Recycling For Tomorrow

PepsiCo had committed to collecting and recycling the equivalent of 100 percent of Aquafina plastic packaging produced in the UAE in 2023 with the help of its local partners. The initiative was then extended to other markets. We captured this journey in a captivating animation piece.

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Performance with Purpose

PepsiCo launched "Performance with Purpose" in 2006, focusing on three strands—the planet, products, and people. Eighteen years on, winning with purpose remains the driving force behind its ongoing commitment to community engagement. This emotional animation piece was the PwP Report for 2022.

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