COLLECTIVE

Art Direction

Packaging Made Personal

Project Summary:

Nestle, Coca-Cola, and PepsiCo are top examples of global brand conglomerates with a vision to craft the brands and choice of products that people love to rejuvenate them in body and spirit.

We help culture-shaping brands connect emotionally and drive growth. This time, we did it via inspiring packaging designs that actually tell stories.

DestinationSpace's brand storytelling practice drives desire across categories, channels, and audiences. We don't just create sensational creatives; we create love.

The projects received considerable awards; some were featured in Ads of the World. Now, let's dive in.

Year

2022-2023

industry

FMCGs

Creative Verticals

  • Branding
  • Art Direction
  • Packaging Design
  • Ad Creatives

Get Wild With Mirinda

In one of the most hyped Mirinda summer campaigns, "Battle boredom. Get wild," our art directors created refreshing visuals and designs tailored for Gen Z using bright, colorful illustrations incorporated with stylish, trendy typography.

Get Wild With Mirinda

In one of the most hyped Mirinda summer campaigns, "Battle boredom. Get wild," our art directors created refreshing visuals and designs tailored for Gen Z using bright, colorful illustrations incorporated with stylish, trendy typography.

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Old Proverbs, Modernized

This award-winning Sprite campaign leveraged famous and folklorish proverbs from the MENA region through delicate calligraphy styles to engage and inspire modern youth.

Toasties New Flavor

Nestle's Fitness Toasties, the oats-based snack, is releasing a fresh assortment of natural, organic flavors to target wellness-conscious consumers and offer a healthier alternative to typical everyday snacks.

Lay's Vs UCL

Chipsy launched a "Vote For Flavor" activation during the UEFA Champions League to link selected successful football players to fresh flavors so fans can interact with the games while savoring the latest tasty flavor drops.

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