Venus is a bakery and cafe chain that supplies only the freshest food with zero unnatural preservations. All products have been baked from scratch since 1958. Venus presents itself as a classic coffee house with an observant culture and high standards, welcoming more than 80% of regular customers every day.

Venus aimed to refresh its identity with a total makeover to engage with its large youth demographic. They wanted to retain their heritage in the process and focus on maintaining the essence of what Venus has always been.

Our team loved working on this culture-rich, insight-driven project to build a fresh brand visual identity that attracts attention by forming emotional connections that are locally relevant.

The project was featured on Ads of the World. Now, let's dive in.